To provide marketers with the most thoughtful and impactful solutions, leveraging the unique power of the world’s most influential video creators with their audiences.
By tapping into the best and brightest social creators and influencers available, we provide brands with a unique opportunity to make an authentic connection that is both genuine and effective. We break with the norms of standard advertising by connecting consumers with people they like, relate to, and trust.
Our goal is to elevate brands in the minds of consumers everywhere in a way that goes well beyond just the message. Our aim is to be personal, meaningful and impactful by activating the oldest and most effective form of advertising – word of mouth.
Click here if you’d like to know more about our mission and culture.
An MCN With A Heart For Creators and a Mind For Brands
An MCN With A Heart For Creators and a Mind For Brands
Are we a Multi-Channel Network? The short answer is yes. We do operate MCNs globally, in fact we operate the largest MCN in China (the biggest video viewing market on Earth). However, we are decidedly different than most MCNs.
Thoughtful Media puts a lot of effort into the details. We pride ourselves on our close relationships with influencers and our understanding of how their audiences will positively impact brands. Our approach is unique because we feel that authenticity and integrity are paramount. We do our utmost to work with influencers who genuinely want to represent a brand. We refuse to shoehorn in talent simply because they are available.
It is core to our process that we rigorously evaluate the needs of our clients, carefully select the best creative partners, and work collaboratively to make sure that all parties are happy with the end results. Our aim is to always be an MCN with a heart for creators and a mind for business.
Thoughtful Media is led by a team of seasoned executives with extensive backgrounds in the international advertising and entertainment industries.
Senior Vice President, Managing Director of Thailand, Indonesia and Malaysia Operations
Bani has over 20 years across ASEAN with multinational agencies such as JWT, McCann Erickson, Momentum Worldwide, Publicis and OgilvyAction (Geometry Global).
Accoladed awards from CLIO, Asia Marketing Effectiveness and Promotion Marketing Awards of Asia.
Chief Executive Officer
Dan Thorman serves as the Chief Executive Officer for Thoughtful Media Group (TMG). Dan focuses on strategic business development, corporate structure, and finance. Dan has broad experience managing corporate business and legal affairs across a diverse cross-section of functional areas. Specifically, he has focused efforts in the creation of online and television advertising solutions as well as early-stage company finance, operations and evolution, and technical project specification and management. In recent years, he has assisted in raising millions of dollars in corporate financing. Dan co-founded TMG to capitalize on the global changes occurring in the Online Media and Advertising sectors.
Prior to TMG, Dan served as a Managing Partner at MR Holdings, a Los Angeles based branded entertainment company focused on the television market. Since its founding in 2003, he successfully deployed over $25 Million is brand dollars into television media from major global advertisers. Dan also served as the Chief Financial Officer of INNX, Inc., a venture capital financed convergent media company which provided television news, internet content, and targeted advertising opportunities to hundreds of network television affiliates and advertisers across North America.
Before his work in online and television advertising solutions, Dan was a founding partner of San Francisco-based Ignition, Inc., a leading design and engineering company of interactive products and data integration solutions for large corporations. Ignition clients included Hewlett Packard, the United Nations, and McKinsey & Company. At Ignition, Dan managed operations of the company, including technical, financial and administrative functions. Dan also managed large software and technical development projects for clients with a specialty in technical problem solving and specification of hardware systems.
Dan has a BS in accounting from George Mason University and has passed the Certified Public Accounting (CPA) examination.
As a founder of Thoughtful media, Jak focuses on strategic expansion, creative development, and core advertiser sales. Jak is an accomplished and award-winning television producer specializing in reality, news, and integrated advertising for large advertisers. Jak co-founded TMG to capitalize on the global changes occurring in the Online Media and Advertising sectors.
Prior to TMG, Jak served as a Managing Partner at MR Holdings, a Los Angeles based branded entertainment company focused on the television market. Since its founding in 2003, he successfully sold and deployed over $25 Million in advertising budgets into television media from major global advertisers.
Jak also served as the Chief Executive Officer of INNX, Inc., a venture capital financed convergent media company which provided television news, internet content, and targeted advertising opportunities to hundreds of network television affiliates and advertisers in the United States and Canada. There, Jak was responsible for corporate vision, execution and oversight of 50+ persons in three domestic offices. While in his roles as CEO, Jak has been responsible for securing millions of dollars in seed, growth and mezzanine stages of financing, while attracting prominent executives from the media community to join as investors, advisors and directors.
Early in his career, Jak founded Parador Television Productions, an international television production company, which served the NBC, ABC, FOX, CNN, PBS, BBC and Discovery Channel Networks for nearly a decade. Clients include such notable and popular national programs as The Today Show, Weekend Today, NBC Nightly News, Dateline NBC, Good Morning America, ABC World News Tonight, CNN Travel Guide, World News Report, America’s Most Wanted, Religion & Ethics NewsWeekly and Headline News.
While at Parador, in 1997, Jak served as Executive Producer of the British-based investigative series, “Earth Undercover” TV series, which exposed illegal and exotic animal trade in 13 parts. Parador’s corporate clients included The International Fund for Animal Welfare (IFAW), Samsung Corporation, the governments of French Polynesia, New Zealand, Australia, The Cook Islands and Fiji which hired Parador to provide broadcast solutions and to generate revenue and awareness for their respective brands, identities and issues。
Executive Vice President, International Operations
Described by Campaign magazine as “one of the great personalities of our industry”, Dr. Ingrouille has headed major agencies in Asia Pacific, including McCann and Publicis. Hailing originally from Guernsey in the Channel Islands, he has worked and lived in the United States, Germany, Singapore, Thailand and Hong Kong. He studied at Exeter University and holds an MBA and PhD in Sociology.
Executive Vice President, Global Operations and Strategy
Prior to joining Thoughtful Media Group in 2014 Ryan spent over a decade working within the digital marketing, advertising and sales space and led operations teams for MySpace, Fox Audience Network, Break Media and Publicis/4D (Disney).
President of Thoughtful China, EVP Thoughtful Media Group
Timothy Kwok is one of China’s leading digital marketing professionals with global experience at companies such as Sapient, Communication Central Group (now known as Digitas China), Lemon Asia and Shepherd Digital, which he founded in 2007. Timothy joined Thoughtful China from Great Works, an award-winning full-service digital marketing agency with offices in Stockholm, Barcelona, New York, Tokyo and Shanghai.
Timothy has worked in diverse markets such as the U.S., India and Hong Kong, but has been based in Shanghai for the past eight years. He relocated to China with Lemon as director of operations, growing that business from 10 people in 2004 to about 70 people within 18 months, while also adding offices in Beijing and Shenzhen.
He has handled digital marketing for advertisers such as Audi, Agriculture Bank of China, BenQ, China Eastern Airlines, Electronic Arts, Forbes magazine, Goldman Sachs, Financial Times, Harvard Business Review, Jin Jiang International Hotels, KFC, Nippon Paint, Philips Lighting, Lucent Technologies, Mercer Consulting, Sony Electronics, TOTO, Jelly Belly Candy Company and Jardine Schindler.
Timothy’s project portfolio ranges from digital marketing campaigns to complex enterprise architecture solutions, such as word-of-mouth marketing, mobile and CRM campaigns, CMS development, large-scale data migration and system integration projects, as well as other mission-critical applications development.
Timothy is an active member of the Hong Kong Chamber of Commerce and the Canadian Chamber of Commerce and he serves as a commissioner of the Anti-Spam Committee of Internet Society of China (ASISC). He received a bachelor’s degree in economics as well as computing and information science from Queen’s University in Canada.
20 MAY 2015, LOS ANGELES, USA
Thoughtful Media Group, a global multi-channel network (MCN) with offices in Los Angeles, Shanghai and Bangkok, has closed a convertible round of financing totaling $8 million from investors across the US, Europe and Asia ahead of a Series B offering planned for later this year. The combined funds will further Thoughtful’s push into emerging markets and advertising segments around the world.
Thoughtful Media Group, a global multi-channel network (MCN) with offices in Los Angeles, Shanghai and Bangkok, today announced it has closed a convertible round of financing totaling $8 million.
The investment, which was over-subscribed by $2 million by investors across the U.S., Europe and Asia, signals continued enthusiasm for Thoughtful’s leading role in emerging markets. The announcement also comes as the company releases new technology in China, allowing its nearly 1000 Chinese digital content creators to easily distribute videos across all of that country's video player platforms.
Thoughtful maintains a dominant market share in China as an MCN, with an estimated one-third of all user-generated content creators belonging to its rapidly growing China network. The company has also been expanding across Southeast Asia, occupying a large presence in Vietnam and in Thailand, where it recently opened an office in Bangkok. Its U.S. operation, which spun out a unit in April to service political campaigns in advance of the 2016 U.S. election, will achieve profitability during this quarter.
“By focusing mutually on technology in China, trend-setting in emerging markets where multinational advertisers are increasing investment spending and by using small and medium-sized content creators to provide influence for political campaigns in the U.S., we feel we are in a strong position to grow responsibly with an eye towards profits and diversification,” said Jak Severson, Thoughtful’s CEO. “Digital content creators continue to drive some of the most significant media results in the world today for marketers, campaigns, candidates and causes.”
The $8 million debt financing will convert into its Series B offering planned for later this year. The combined funds will further Thoughtful’s push into emerging markets and advertising segments around the world.
See all news at pr.co